Q&A: Reed

Assistant Manager, Simone Rocha, New York

Questions borrowed from the Proust questionnaire

What is your most treasured belonging?

My collection of shells, rocks and corals from my travels.

What is your greatest fear?

I think pregnancy. Childbirth. I think it is terrifying. I would be paranoid and worried every day.

What is your greatest extravagance?

Solo vacation.

On what occasion are you lying?

To spare people’s feelings.

Where do you feel the happiest?

I used to feel the happiest in the woods, but lately I feel the happiest at the beach.​​​​​​​​​​​​​​​​

What is your first memory of a scent?

My grandmother’s home.

Comforting, old wood, coziness. Kind of warm, earthy, sweet, cedar-like.

What perfume are you wearing?

I layered Autumn 23 and Winter 24 by Ffern.